Thursday, March 4, 2010

RSPCA Supporter Laura J. creates an ad for Choose Wisely

Laura J.'s RSPCA Choose Wisely advertisement
(click to enlarge)

An RSPCA Supporter and Twitter follower, Laura J., recently sent us an advertisement she created, as part of her Award School studies, for our RSPCA Choose Wisely campaign.

"The brief was, create an advertisement for something you're passionate about." said Laura . J, "So I was going with the concept that you choose your meals wisely when you're looking at a menu, but what if factors other than taste come into play - like the mental state of the animal?"

Laura J.'s advertisement cleverly touches upon the dire living conditions animals endure through intensive farming systems and the need for the public to think carefully and choose wisely when ordering and purchasing their food.

For more information about the RSPCA Choose Wisely campaign, please visit:

1 comment:

  1. What an amazing concept. Well done indeed!