Wednesday, November 30, 2011

RED DOG Gives Back to his Four-Legged Friends.

We’ve long loved dogs for being man’s best friend, but now the RSPCA has even more reason to love dogs … RED DOG!

RED DOG, is being released DVD tomorrow, 1 December 2011 and $1 from the sale of every DVD sold in Coles supermarkets during the month of December will go to the RSPCA.

RED DOG is set to be the biggest Australian DVD release of the year. The film, which is still playing in cinemas, has grossed a remarkable $21.1m at the box-office to date, and is the 8th highest-grossing Australian film of all-time.

The film tells the incredible true-story of a wandering kelpie who befriends an entire mining community in the Pilbara region of WA in the 1970s. The canine star of the movie, ‘Koko’, has won the hearts of Australians, with more than 4,000 fans on Facebook.

RSPCA Australia CEO Heather Neil said that the RSPCA is thrilled to partner with Roadshow.

“The RSPCA is delighted that Roadshow and Woss Group Film Productions have chosen to partner with the RSPCA for the release of the RED DOG DVD.”

“Last year the RSPCA cared for over 155,000 animals yet less than 3 per cent of the RSPCA’s national funding comes from government, so we rely on the generosity of Australians to keep our doors open.

“Funds raised through this initiative will support the work of the RSPCA in caring for and rehoming animals, investigating cases of animal abuse and cruelty and campaigning for stronger animal protection laws in Australia.”

RED DOG producer Nelson Woss said “the RED DOG film has roamed the world and wherever we go we try to support a local dog shelter or charity. We are thrilled to support the RSPCA with the DVD release and hope that the Australian audiences that came out to see RED DOG also support RSPCA's important cause”.

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